Blog
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John Shearer Elected Chairman of Associated Equipment Distributors for 2024
LAS VEGAS – 4Rivers Equipment is proud to announce the election of John Shearer as the Associated Equipment Distributors (AED) Chairman for 2024. The official installation ceremony occurred on January 15-17 in Las Vegas, where Shearer was joined by his wife, Patricia Fox. Mark Romer, President of James River Equipment, sister company to 4Rivers Equipment,…
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Skid Steers: The Swiss Army Knife of Heavy Equipment
Whether you’re breaking ground on a new construction site, clearing snow in the Rockies, or prepping a field for planting, one machine consistently proves its worth across industries: the skid steer. What Is a Skid Steer? A skid steer is a compact, engine-powered machine with lift arms that support a wide range of attachments. Its…
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Colorado Assembly Members Visit Colorado Springs
Our Colorado Springs 4Rivers Equipment location welcomed Colorado Assembly members Mary Bradfield (R) and Amy Paschal (D) to the branch on Friday, Sept. 26, giving them both an inside look at the essential role equipment dealers play in supporting the state’s infrastructure, economy and workforce. By hosting an opportunity for these legislators to engage with…
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Compact Track Loaders: Preventative Maintenance Tips
Compact track loaders are powerful and versatile machines, but keeping them in top shape requires regular attention. Here are some essential preventative maintenance tips for compact track loaders to help extend the life of your equipment and avoid costly downtime: About 4Rivers For over 90 years, 4Rivers Equipment has supported community development and energy infrastructure…
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4Rivers Equipment Named Newest Trimble Technology Outlet
Now Providing Trimble Technology to Customers Across Entire 4Rivers Footprint The following is a press release from Trimble’s communications team. WESTMINSTER, Colo., Oct. 2, 2025 /PRNewswire/ — Trimble® today announced Greeley, Colorado-based 4Rivers Equipment as the newest Trimble Technology Outlet. 4Rivers will now sell Trimble grade control, site positioning systems and correction services technology directly to customers using John Deere construction equipment. Trimble technology…
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Transportation & Construction Girl Day 2025
4Rivers had a great time on Thursday, September 25 at Transportation & Construction GIRL Day 2025 at the Jefferson County Fairgrounds! “It was great to see so many young ladies interested in pursuing a career in our industry,” said Tess Tyndell, Sales Coordinator for Frederick. “And our pink tutus and putter attachment were quite the…
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4Rivers Adopts John Deere’s Operations Center PRO Service
Greeley, CO – 4Rivers Equipment is excited to adopt and roll out the new “enhanced digital self-repair tool” created by John Deere known as John Deere Operations Center PRO Service. Officially launched by John Deere on July 31, 2025, John Deere Operations Center PRO Service was designed to “enhance how equipment owners use, maintain, diagnose, repair…
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Commerce City Open House
The Commerce City 4Rivers Equipment location hosted an open house celebration on Wednesday, September 17 which was a tremendous success! The event brought together industry partners, valued customers, and our dedicated team for a day filled with connection, innovation, and celebration. An Amazing Gathering We were proud to host 377 guests, with 204 registering via email through our…
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Big Dig Raises Over $131,000
2025’s Big Dig of Northern Colorado expanded on its ongoing stellar success, raising over $131,000 in support of pediatric cancer research for the American Cancer Society (ACS) this year. Taking place on Saturday, September 6, and once again hosted by Richie Bros. Auctioneers in Longmont, Colorado, 2025’s event sold out completely for the second year in a…
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Composting with Purpose in Santa Fe
Composting with Purpose in Santa Fe Founded in 2011, Reunity Resources began by converting used cooking oil into biodiesel. Over time, the mission expanded to include food waste composting—an essential service for New Mexico’s dry, alkaline soils. Composting with purpose is crucial for enhancing the soil quality in Santa Fe. “We recognized that there was a need…
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Fort Collins Customer BBQ
Last week, our Fort Collins 4Rivers Equipment store hosted an unforgettable Fort Collins Customer BBQ, welcoming an incredible 300–350 attendees! Great food sizzling on the grill and the fan-favorite excavator putter game stole the show. The Fort Collins Customer BBQ event brought out the best in our team and community. Guests shared stories, played games, and…