Blog
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John Shearer Elected Chairman of Associated Equipment Distributors for 2024
LAS VEGAS – 4Rivers Equipment is proud to announce the election of John Shearer as the Associated Equipment Distributors (AED) Chairman for 2024. The official installation ceremony occurred on January 15-17 in Las Vegas, where Shearer was joined by his wife, Patricia Fox. Mark Romer, President of James River Equipment, sister company to 4Rivers Equipment,…
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Richard Broders: 54 Years with 4Rivers
Richard Broders and his Legacy Nestled in the rugged beauty of Colorado’s San Luis Valley at 8,500 feet, Richard Broders has built a life and a legacy shaped by hard work, determination, and a deep-rooted relationship with 4Rivers Equipment. For over five decades, Richard has been a loyal customer, relying on John Deere machines and…
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Why Renting Heavy Equipment Makes Sense for Your Business
In today’s fast-paced construction and agricultural industries, flexibility is everything. Owning equipment can tie up capital, create storage headaches, and lock you into long-term commitments. That’s why more businesses are turning to heavy equipment rentals—and at 4Rivers Equipment, we make renting smarter, easier, and more cost-effective than ever. Top Benefits of Renting Heavy Equipment 1. Lower Upfront…
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Colby Carter Receives “Integrity” Challenge Coin
Customer Support Representative (CSR) Colby Carter from our Colorado Springs location was awarded with a 4Rivers Equipment Challenge Coin on Friday, January 16 for the Core Value of “Integrity.” CEO John Shearer and General Manager Danny Bratton presented Colby with the honor at a luncheon with the entire branch. Colby Carter received this “Integrity” Challenge…
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Brian Dent Receives “Commitment” Challenge Coin
Dahlia Inventory Manager Brian Dent was surprised with a 4Rivers Equipment Challenge Coin on Jan. 15 for his initiative to go above and beyond the call of duty. The Challenge Coin was awarded to Brian in the category of “Commitment.” It was presented to him by CEO John Shearer. Additionally, Director of Finance Jenny Douglass…
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0% for 48 Months on John Deere Compact Construction
On John Deere Compact Equipment Models Or cash in lieu up to:
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4Rivers to Unveil Excavator in Frederick
$100,000 Goal for ACS in Honor of Centennial 4Rivers Equipment has a new initiative to celebrate the company’s 100th anniversary as well as raise money for cancer research. 4Rivers aims to raise more than $100,000 in 2026 with a specially painted John Deere 200G excavator. Participating contributors will be asked to donate to the American Cancer Society…
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Why Technician Jobs Are the Backbone of the Heavy Equipment Industry
Why Technician Jobs Are the Backbone of the Heavy Equipment Industry When you think about the heavy equipment industry, you might picture powerful machines shaping landscapes and driving progress. But behind every machine that runs smoothly is a skilled technician making it happen. That’s why technician jobs are the backbone of the heavy equipment industry.…
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What Company is the Preference for Skid-Steer Loaders?
What Company Is the Preference for Skid-Steer Loaders? Skid-steer loaders are among the most versatile machines on any job site, from construction and landscaping to agriculture. But with so many brands competing for attention, which company is the top choice? In this article, we’ll compare leading skid-steer brands and explain why John Deere skid steers from…
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American Contractors – 4Rivers Partner Spotlight
Jeff Lawrence is the definition of a true one-man operation. As the sole employee of American Contractors, he built his company from the ground up. Starting with a single compact track loader, Jeff quickly grew into a full fleet including a wheel loader, a motor grader, and a mini excavator, while still operating every machine…
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Best Mini-Excavator for the Money
Best Mini-Excavator for the Money Mini excavators are a smart investment for contractors, landscapers, and farmers—but with so many options on the market, how do you find the best one for your money? It’s not just about the lowest price; it’s about balancing performance, durability, operating costs, and resale value. In this article, we’ll break…