100 Years of Success
As 4Rivers Equipment nears its 100th Anniversary in 2026, John Deere Construction and Forestry Division has awarded the company with its ninth Onyx Circle award. The esteemed recognition reemphasizes 4Rivers Equipment’s position among the elite John Deere dealers in North America and illustrates the vast success of the business over the last century.
Since the award’s creation in 2011, John Deere has presented the Onyx Circle annually to the top 3 performing dealerships across North America based on metrics such as product support and leadership for earning and retaining customers. 4Rivers Equipment can now say that it has taken home the award a staggering nine times out of thirteen years.
“Winning this award will never get old.”
John Shearer, the CEO of 4Rivers Equipment, emphasizes that none of this would be possible without the efforts of everyone’s hard work throughout the company. Customer service and providing the best solutions possible are key to 4Rivers’ success, and according to Shearer, “Winning this award will never get old. The commitment and dedication of our employees shines through every single day, and the pride I feel for all of them is palpable. The Onyx Circle belongs to them and is reflected in their work ethic.”
Since 1926, 4Rivers has focused on the unwavering pursuit of excellence, remaining adaptable and transformative as the industries it serves have evolved. No matter what changes occur within the business landscape, 4Rivers’ mission of enhancing the lives of its customers, business partners, and employees, as well as its commitment to remembering and honoring its history and core values, has never wavered.
4Rivers would like to once again sincerely thank the customers, employees, and partners who have been such a large part of the company’s success.
Daniel Bratton, General Manager of Construction and Forestry, reiterated, “The excellence that 4Rivers has been able to achieve directly correlates to our employees’ ability to do whatever is necessary to serve and satisfy our customers. It is truly incredible what becomes possible when so many individuals dedicate themselves to being the best.”
