Category: News
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Richard Broders: 54 Years with 4Rivers
Richard Broders and his Legacy Nestled in the rugged beauty of Colorado’s San Luis Valley at 8,500 feet, Richard Broders has built a life and a legacy shaped by hard work, determination, and a deep-rooted relationship with 4Rivers Equipment. For over five decades, Richard has been a loyal customer, relying on John Deere machines and…
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Colby Carter Receives “Integrity” Challenge Coin
Customer Support Representative (CSR) Colby Carter from our Colorado Springs location was awarded with a 4Rivers Equipment Challenge Coin on Friday, January 16 for the Core Value of “Integrity.” CEO John Shearer and General Manager Danny Bratton presented Colby with the honor at a luncheon with the entire branch. Colby Carter received this “Integrity” Challenge…
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Brian Dent Receives “Commitment” Challenge Coin
Dahlia Inventory Manager Brian Dent was surprised with a 4Rivers Equipment Challenge Coin on Jan. 15 for his initiative to go above and beyond the call of duty. The Challenge Coin was awarded to Brian in the category of “Commitment.” It was presented to him by CEO John Shearer. Additionally, Director of Finance Jenny Douglass…
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4Rivers to Unveil Excavator in Frederick
$100,000 Goal for ACS in Honor of Centennial 4Rivers Equipment has a new initiative to celebrate the company’s 100th anniversary as well as raise money for cancer research. 4Rivers aims to raise more than $100,000 in 2026 with a specially painted John Deere 200G excavator. Participating contributors will be asked to donate to the American Cancer Society…
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Devin Ramseyer Named John Deere Territory Technician of the Year
John Deere Territory Technician of the Year When you ask Devin Ramseyer what he loves about his job, his answer is simple: “I like the challenge of figuring complex problems out.” That mindset has carried him through nearly a decade as a field service technician at 4Rivers Equipment, and now it’s earned him one of the highest…
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CCA Unveils Center for Applied Science and Technology with 4Rivers as Integral Partner
CCA Unveils Center for Applied Science and Technology The Community College of Aurora (CCA) unveiled its newest state of the art facility on Thursday, October 23. This building is the Center for Applied Science and Technology. The Center was designed for the purpose of preparing students for careers of the future. This space provides hand-on…
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Colorado Assembly Members Visit Colorado Springs
Our Colorado Springs 4Rivers Equipment location welcomed Colorado Assembly members Mary Bradfield (R) and Amy Paschal (D) to the branch on Friday, Sept. 26, giving them both an inside look at the essential role equipment dealers play in supporting the state’s infrastructure, economy and workforce. By hosting an opportunity for these legislators to engage with…
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4Rivers Equipment Named Newest Trimble Technology Outlet
Now Providing Trimble Technology to Customers Across Entire 4Rivers Footprint The following is a press release from Trimble’s communications team. WESTMINSTER, Colo., Oct. 2, 2025 /PRNewswire/ — Trimble® today announced Greeley, Colorado-based 4Rivers Equipment as the newest Trimble Technology Outlet. 4Rivers will now sell Trimble grade control, site positioning systems and correction services technology directly to customers using John Deere construction equipment. Trimble technology…
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4Rivers Adopts John Deere’s Operations Center PRO Service
Greeley, CO – 4Rivers Equipment is excited to adopt and roll out the new “enhanced digital self-repair tool” created by John Deere known as John Deere Operations Center PRO Service. Officially launched by John Deere on July 31, 2025, John Deere Operations Center PRO Service was designed to “enhance how equipment owners use, maintain, diagnose, repair…
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Big Dig Raises Over $131,000
2025’s Big Dig of Northern Colorado expanded on its ongoing stellar success, raising over $131,000 in support of pediatric cancer research for the American Cancer Society (ACS) this year. Taking place on Saturday, September 6, and once again hosted by Richie Bros. Auctioneers in Longmont, Colorado, 2025’s event sold out completely for the second year in a…