New Parts Location | Las Cruces, New Mexico

New 4Rivers Parts location in Las Cruces, New Mexico.

Press Release | Las Cruces, New Mexico | October ‘21 

4Rivers Equipment, a leading John Deere equipment dealership, is excited to announce the opening of our new location at 2000 Valley Drive, Las Cruces, New Mexico 88005. The new location will be the company’s first in this area and is already becoming home to the growing team that is ready to provide certified parts to the Las Cruces community!

This new location will provide genuine John Deere construction parts to the surrounding areas in hopes that it makes it easier for our customers in and around Las Cruces, NM.

las cruces employees

“Our new Las Cruces location will make it much easier for local construction companies in southern New Mexico to get the John Deere parts they need to keep their operation running efficiently and effectively. This will be our 17th 4Rivers location but our first parts-only store. We’re excited to now be a part of the Las Cruces community and can’t wait to begin providing solutions to our customers.” said Hunter Barlow, marketing coordinator for 4Rivers Equipment.

4Rivers has a few core beliefs that help define its culture.  First, customers are taken care of during the sales process and more importantly, after the sale.  Parts and Service support are bedrock principles.  Secondly, 4Rivers invests in training, tooling, and parts inventory, always keeping the communities they serve as the focal point. Perhaps the most critical key to 4Rivers’ success is that they give each location’s management team the ability and authority to make the best decision at the local level. They trust that nobody knows the areas they serve better than the citizens that live in them, and they want to live in and learn from those communities.

For more information about the new location, contact them at:

(575) 249-4801

2000 Valley Drive

Las Cruces, New Mexico 88005 

About 4Rivers Equipment: 

4Rivers Equipment, an equipment dealership specializing in construction and agriculture products, was built on the principle that partnership is the key to offering superior products and services to the regions that they operate within. The combination of their experience, culture, and focus on customer service has resulted in 4Rivers Equipment becoming one of the most widely respected John Deere dealers in the country. The steady growth in sales, rentals, parts, service, and technology is a direct reflection of the loyalty of the customers they cater to. They also have also increased the variety of products offered to better serve the varied needs and applications of all customers.

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