Blog

  • 4Rivers honors Andi Latimer with Innovation Challenge Coin

    4Rivers honors Andi Latimer with Innovation Challenge Coin

    LONGMONT, Colo. – On Friday, Dec. 2, Andi Latimer was named the 4Rivers Equipment Innovation Challenge Coin Winner. A Challenge Coin is awarded on special occasions when an employee exhibits exemplary performance according to one of our core values – Integrity, respect, commitment and innovation. Latimer, the Regional Aftermarket Manager, was nominated by 4River Equipment’s…


  • Jason Connel named Territory Champion by John Deere

    Jason Connel named Territory Champion by John Deere

    HOBBS, N.M. – When Jason Connel learned he was Territory Champion of the John Deere Technician of the Year Award Program, he was overwhelmed with gratitude and humbled to receive the prestigious honor. The John Deere Technicians Award Program recognizes those who epitomize what it means to be “John Deere” and honors extraordinary commitment to…


  • Committed To The Calling- Challenge Coin Award Winner Erick Jarvis

    Committed To The Calling- Challenge Coin Award Winner Erick Jarvis

    We proudly announce our first 4Rivers Equipment Challenge Coin recipient, Erick Jarvis! His peers nominated Erick for a moment of going above and beyond his call of duty. The leadership team reviewed the nominees and evaluated the Peak Performance moment. As a result, we are proud to award Erick a challenge coin for his actions…


  • Skills USA Competition | Colorado Springs, Colorado

    Skills USA Competition | Colorado Springs, Colorado

    April 2022 | Colorado Springs, Colorado | Skills USA Competition In April of 2022, 4Rivers Equipment assisted in the 2022 Skills USA Competition with local high school and college diesel mechanic students. Students learned different skills about diesel mechanic technology at stations that were set up with various projects and tasks they needed to complete…


  • El Paso, TX | Customer Trap Shoot

    El Paso, TX | Customer Trap Shoot

    El Paso, Texas | Customer Trap Shoot February 5, 2022 | El Paso, Texas   The 4Rivers El Paso team co-hosted a customer trap shoot early last month with Herc Rentals and it was a fantastic turnout. The event was free and included food, drinks, and all club fees. Shooters only needed to bring their…


  • Technology Demo Day | Albuquerque, New Mexico

    Technology Demo Day | Albuquerque, New Mexico

    December 2, 2021 | Albuquerque, New Mexico | Construction Technology Day Recently, our construction technology team (4Sight Solutions) visited the 4Rivers Equipment down in Albuquerque, New Mexico for a demo day filled with new machine technology like SmartGrade, Levelbest precision grading, drones, and much more! Equipment Demos: There were 6 machines in total that were…


  • New Parts Location | Las Cruces, New Mexico

    New Parts Location | Las Cruces, New Mexico

    Press Release | Las Cruces, New Mexico | October ‘21  4Rivers Equipment, a leading John Deere equipment dealership, is excited to announce the opening of our new location at 2000 Valley Drive, Las Cruces, New Mexico 88005. The new location will be the company’s first in this area and is already becoming home to the…


  • John Deere 350G SmartGrade Excavator and Chiddix Brothers, Inc.

    John Deere 350G SmartGrade Excavator and Chiddix Brothers, Inc.

    Seth Chiddix, owner of Chiddix Brothers, Inc. recently took delivery of a John Deere 350G SmartGrade excavator. In fact, it’s the first of its kind delivered to a 4Rivers Equipment customer. Headquartered in Colorado Springs, Seth has been a partner of 4Rivers Equipment for many years. His first impression of his new machine? “The controls…


  • NEW John Deere Tech Graduate

    NEW John Deere Tech Graduate

    4Rivers Equipment would like to congratulate our newest Sponsored Technician Graduate, Nicholas Fischer. After completing his training at Southeast Community College from the John Deere Tech program in Milford, NE, he recently joined the Frederick, CO team. “My journey to 4Rivers was pretty unexpected,” stated Fischer. Growing up being a large equipment technician is not…


  • Digging in deeper to construction with Sylvia Quintana

    Digging in deeper to construction with Sylvia Quintana

    Sylvia Quintana is fierce, determined, and the best of all, kind. Sylvia was all over the place before she found her calling in construction. She was born and raised in Carlsbad, New Mexico. After attending college for one semester she joined the United States Army to serve and protect. When she returned, she began working…