Tag: Your Working Partner
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Richard Broders: 54 Years with 4Rivers

Richard Broders and his Legacy Nestled in the rugged beauty of Colorado’s San Luis Valley at 8,500 feet, Richard Broders has built a life and a legacy shaped by hard work, determination, and a deep-rooted relationship with 4Rivers Equipment. For over five decades, Richard has been a loyal customer, relying on John Deere machines and…
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Why Renting Heavy Equipment Makes Sense for Your Business

In today’s fast-paced construction and agricultural industries, flexibility is everything. Owning equipment can tie up capital, create storage headaches, and lock you into long-term commitments. That’s why more businesses are turning to heavy equipment rentals—and at 4Rivers Equipment, we make renting smarter, easier, and more cost-effective than ever. Top Benefits of Renting Heavy Equipment 1. Lower Upfront…
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Colby Carter Receives “Integrity” Challenge Coin

Customer Support Representative (CSR) Colby Carter from our Colorado Springs location was awarded with a 4Rivers Equipment Challenge Coin on Friday, January 16 for the Core Value of “Integrity.” CEO John Shearer and General Manager Danny Bratton presented Colby with the honor at a luncheon with the entire branch. Colby Carter received this “Integrity” Challenge…
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Brian Dent Receives “Commitment” Challenge Coin

Dahlia Inventory Manager Brian Dent was surprised with a 4Rivers Equipment Challenge Coin on Jan. 15 for his initiative to go above and beyond the call of duty. The Challenge Coin was awarded to Brian in the category of “Commitment.” It was presented to him by CEO John Shearer. Additionally, Director of Finance Jenny Douglass…
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0% for 48 Months on John Deere Compact Construction

On John Deere Compact Equipment Models Or cash in lieu up to:
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4Rivers to Unveil Excavator in Frederick

$100,000 Goal for ACS in Honor of Centennial 4Rivers Equipment has a new initiative to celebrate the company’s 100th anniversary as well as raise money for cancer research. 4Rivers aims to raise more than $100,000 in 2026 with a specially painted John Deere 200G excavator. Participating contributors will be asked to donate to the American Cancer Society…
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Why Technician Jobs Are the Backbone of the Heavy Equipment Industry

Why Technician Jobs Are the Backbone of the Heavy Equipment Industry When you think about the heavy equipment industry, you might picture powerful machines shaping landscapes and driving progress. But behind every machine that runs smoothly is a skilled technician making it happen. That’s why technician jobs are the backbone of the heavy equipment industry.…
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American Contractors – 4Rivers Partner Spotlight

Jeff Lawrence is the definition of a true one-man operation. As the sole employee of American Contractors, he built his company from the ground up. Starting with a single compact track loader, Jeff quickly grew into a full fleet including a wheel loader, a motor grader, and a mini excavator, while still operating every machine…
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What Kind of Vehicle is a Skid Steer?

What Kind of Vehicle Is a Skid Steer? What kind of vehicle is a skid steer? Learn how skid steers work, what makes them unique, and why John Deere skid steers from 4Rivers Equipment are essential for construction, agriculture, and landscaping. What Exactly Is a Skid Steer? A skid steer is a compact, engine-powered machine designed for…
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Ramirez and Sons Inc. and 4Rivers Equipment

Ramirez and Sons Inc. Ramirez and Sons Inc. continues its legacy of hard work with a fleet anchored by dependable John Deere loaders. Operations Manager Phillip Martinez and Anthony Espinoza, Branch Manager for 4Rivers Equipment‘s Hobbs, New Mexico location, highlight how John Deere machines have supported four generations of craftsmanship. From their early days with…