Category: 4R Community
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Rich Jeanblanc goes above and beyond to earn Integrity Challenge Coin
The second Challenge Coin recipient was named on Wednesday, Oct. 19 for an outstanding display of Integrity, one of our core values. Service Manager at the Colorado Springs location, Rich Jeanblanc, says he was “just doing his job,” but the 4Rivers leadership team gave credit where it was due after careful consideration of the nominees.…
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Committed To The Calling- Challenge Coin Award Winner Erick Jarvis
We proudly announce our first 4Rivers Equipment Challenge Coin recipient, Erick Jarvis! His peers nominated Erick for a moment of going above and beyond his call of duty. The leadership team reviewed the nominees and evaluated the Peak Performance moment. As a result, we are proud to award Erick a challenge coin for his actions…
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New Parts Location | Las Cruces, New Mexico
Press Release | Las Cruces, New Mexico | October ‘21 4Rivers Equipment, a leading John Deere equipment dealership, is excited to announce the opening of our new location at 2000 Valley Drive, Las Cruces, New Mexico 88005. The new location will be the company’s first in this area and is already becoming home to the…
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NEW John Deere Tech Graduate
4Rivers Equipment would like to congratulate our newest Sponsored Technician Graduate, Nicholas Fischer. After completing his training at Southeast Community College from the John Deere Tech program in Milford, NE, he recently joined the Frederick, CO team. “My journey to 4Rivers was pretty unexpected,” stated Fischer. Growing up being a large equipment technician is not…
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Retirement After 41 Years Of Being “Your Working Partner”
Keith Olson (Left), 4Rivers Equipment CEO accepting 2012 Onyx Circle Award from Dominic Rucculo (Right), John Deere SVP Worldwide Sales & Marketing Construction & Forestry Division Greeley, CO After 41 years of distinguished service, Keith Olson has announced his retirement as of January 1, 2021, from his position as Chief Executive Officer of 4Rivers Equipment. …
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Hobbs, NM Christmas Bike Drive
Hobbs, New Mexico | Bike Drive Christmas of 2020 marked the 20th anniversary of the R360 Environmental Solutions & Waste Connections bike building contribution event for the southeast New Mexico area. What began as a fun little project for a few kids in the area, has turned into an entire community Christmas event. From raising…
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December Charities | 4R Community
4Rivers is giving back this holiday season! Each one of our 15 locations will be supporting their own unique charity where all proceeds will go to that specific charity. The “December Charities” campaign’s main purpose is to raise funds for local and regional charities around our various stores. Everyone associated with the December Charities is…
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El Paso Grand Opening
Our Celebration Thad Bennett, Branch Manager of 4Rivers Equipment in El Paso, opened the day with greeting in the new facility. Special guests from John Deere, El Paso Chamber of Commerce, and the 4Rivers Equipment Leadership team all spoke of the excitement of the new investment in El Paso. Keith Olson, CEO of 4Rivers…