Category: 4R Community

  • Fort Collins location to perform 4Rivers’ first machine rebuild for Pueblo County Fleet

    Fort Collins location to perform 4Rivers’ first machine rebuild for Pueblo County Fleet

    Fort Collins, Colo. – A project three years in the making, the 4Rivers Equipment location at Fort Collins is performing the company’s first machine rebuild though John Deere’s Powertrain ReLife Plus Program. Upon the project’s completion, 4Rivers Equipment will have its first Certified Machine Rebuild Center. The John Deere Powertrain ReLife Plus Program extends the…


  • 4Rivers Equipment named to John Deere Onyx Circle for seventh time

    4Rivers Equipment named to John Deere Onyx Circle for seventh time

    John Deere Construction and Forestry Division named 4Rivers Equipment a 2022 winner of the Onyx Circle award, ranking 4Rivers among the top John Deere dealers in North America for the seventh time. The Onyx Circle award recipients are determined according to key performance metrics regarding earning customers’ business. Continuing a legacy of excellence, 4Rivers Equipment…


  • Commendable commitment: Kimberly Kraisinger earns 4Rivers Challenge Coin

    Commendable commitment: Kimberly Kraisinger earns 4Rivers Challenge Coin

    GREELEY, Colo. – 4Rivers Equipment honored Kimberly Kraisinger with a commitment Challenge Coin on Friday, Nov. 11 for exceptional dedication to community and teamwork. Kimberly, administrator of corporate sales, was nominated for a Peak Performance moment by Accounting Specialist Jessica Laslo. In early September, Jessica was mailing out nearly 2,000 statements to customers. The process…


  • Jason Connel named Territory Champion by John Deere

    Jason Connel named Territory Champion by John Deere

    HOBBS, N.M. – When Jason Connel learned he was Territory Champion of the John Deere Technician of the Year Award Program, he was overwhelmed with gratitude and humbled to receive the prestigious honor. The John Deere Technicians Award Program recognizes those who epitomize what it means to be “John Deere” and honors extraordinary commitment to…


  • Rich Jeanblanc goes above and beyond to earn Integrity Challenge Coin

    Rich Jeanblanc goes above and beyond to earn Integrity Challenge Coin

    The second Challenge Coin recipient was named on Wednesday, Oct. 19 for an outstanding display of Integrity, one of our core values. Service Manager at the Colorado Springs location, Rich Jeanblanc, says he was “just doing his job,” but the 4Rivers leadership team gave credit where it was due after careful consideration of the nominees.…


  • Committed To The Calling- Challenge Coin Award Winner Erick Jarvis

    Committed To The Calling- Challenge Coin Award Winner Erick Jarvis

    We proudly announce our first 4Rivers Equipment Challenge Coin recipient, Erick Jarvis! His peers nominated Erick for a moment of going above and beyond his call of duty. The leadership team reviewed the nominees and evaluated the Peak Performance moment. As a result, we are proud to award Erick a challenge coin for his actions…


  • New Parts Location | Las Cruces, New Mexico

    New Parts Location | Las Cruces, New Mexico

    Press Release | Las Cruces, New Mexico | October ‘21  4Rivers Equipment, a leading John Deere equipment dealership, is excited to announce the opening of our new location at 2000 Valley Drive, Las Cruces, New Mexico 88005. The new location will be the company’s first in this area and is already becoming home to the…


  • NEW John Deere Tech Graduate

    NEW John Deere Tech Graduate

    4Rivers Equipment would like to congratulate our newest Sponsored Technician Graduate, Nicholas Fischer. After completing his training at Southeast Community College from the John Deere Tech program in Milford, NE, he recently joined the Frederick, CO team. “My journey to 4Rivers was pretty unexpected,” stated Fischer. Growing up being a large equipment technician is not…


  • Retirement After 41 Years Of Being “Your Working Partner”

    Retirement After 41 Years Of Being “Your Working Partner”

    Keith Olson (Left), 4Rivers Equipment CEO accepting 2012 Onyx Circle Award from Dominic Rucculo (Right), John Deere SVP Worldwide Sales & Marketing Construction & Forestry Division Greeley, CO  After 41 years of distinguished service, Keith Olson has announced his retirement as of January 1, 2021, from his position as Chief Executive Officer of 4Rivers Equipment. …


  • Hobbs, NM Christmas Bike Drive

    Hobbs, NM Christmas Bike Drive

    Hobbs, New Mexico | Bike Drive Christmas of 2020 marked the 20th anniversary of the R360 Environmental Solutions & Waste Connections bike building contribution event for the southeast New Mexico area. What began as a fun little project for a few kids in the area, has turned into an entire community Christmas event. From raising…