We proudly announce our first 4Rivers Equipment Challenge Coin recipient, Erick Jarvis! His peers nominated Erick for a moment of going above and beyond his call of duty. The leadership team reviewed the nominees and evaluated the Peak Performance moment. As a result, we are proud to award Erick a challenge coin for his actions… Continue reading Committed To The Calling- Challenge Coin Award Winner Erick Jarvis
Category: News
Skills USA Competition | Colorado Springs, Colorado
April 2022 | Colorado Springs, Colorado | Skills USA Competition In April of 2022, 4Rivers Equipment assisted in the 2022 Skills USA Competition with local high school and college diesel mechanic students. Students learned different skills about diesel mechanic technology at stations that were set up with various projects and tasks they needed to complete… Continue reading Skills USA Competition | Colorado Springs, Colorado
Technology Demo Day | Albuquerque, New Mexico
December 2, 2021 | Albuquerque, New Mexico | Construction Technology Day Recently, our construction technology team (4Sight Solutions) visited the 4Rivers Equipment down in Albuquerque, New Mexico for a demo day filled with new machine technology like SmartGrade, Levelbest precision grading, drones, and much more! Equipment Demos: There were 6 machines in total that were… Continue reading Technology Demo Day | Albuquerque, New Mexico
New Parts Location | Las Cruces, New Mexico
Press Release | Las Cruces, New Mexico | October ‘21 4Rivers Equipment, a leading John Deere equipment dealership, is excited to announce the opening of our new location at 2000 Valley Drive, Las Cruces, New Mexico 88005. The new location will be the company’s first in this area and is already becoming home to the… Continue reading New Parts Location | Las Cruces, New Mexico
Retirement After 41 Years Of Being “Your Working Partner”
Keith Olson (Left), 4Rivers Equipment CEO accepting 2012 Onyx Circle Award from Dominic Rucculo (Right), John Deere SVP Worldwide Sales & Marketing Construction & Forestry Division Greeley, CO After 41 years of distinguished service, Keith Olson has announced his retirement as of January 1, 2021, from his position as Chief Executive Officer of 4Rivers Equipment. … Continue reading Retirement After 41 Years Of Being “Your Working Partner”
Now Your Wirtgen Dealer
Greeley, CO – John Deere dealership, 4Rivers Equipment, will be adding four Wirtgen Group products to their line up of equipment. Wirtgen Group leads the world market in road construction and repair, as well as in mining natural rock and pay minerals. They develop both the machines and the technologies. “We are really excited to… Continue reading Now Your Wirtgen Dealer
2017 Onyx Award Winner | 4Rivers Equipment
The John Deere Construction and Forestry Division has awarded 4Rivers Equipment with the Onyx Circle Award as one of the top three performing dealerships in the United States and Canada. “This award is only possible because of the dedication of 4Rivers employees, who on a daily basis, live our mission to serve our customers, our… Continue reading 2017 Onyx Award Winner | 4Rivers Equipment
El Paso Grand Opening
Our Celebration Thad Bennett, Branch Manager of 4Rivers Equipment in El Paso, opened the day with greeting in the new facility. Special guests from John Deere, El Paso Chamber of Commerce, and the 4Rivers Equipment Leadership team all spoke of the excitement of the new investment in El Paso. Keith Olson, CEO of 4Rivers… Continue reading El Paso Grand Opening